My life is a creative journey that took me through some unexpected hardships, learning experiences, self-discovery, artistic expressions, growth, prosperity, and technological innovations, across 3 different continents and 5 different countries.

I can talk at length about the hundreds of diverse and innovative companies that I’ve had the privilege to work with throughout my career, which spans over two decades. From the dynamic landscapes of three distinct continents to the multicultural business environments of five diverse countries, my global experiences have enriched my professional journey in countless ways.

But work is not the full story…

I’m a designer because I chose to be one, at the most uncertain times, one can make such a decision, right after the dot-com bubble collapsed… at the time when no one knew what the future of the internet was, and how it would all turn out to be. But it was the beginning of the commercialized internet, as I like to call it. I certainly had no idea if I’ll ever be able to sustain myself being a designer, but I loved it so much… I didn't care, I just wanted to be it!

I worked night shifts at a gas station for over a year in order to make ends meet while I was learning to be a web designer, I would run around meetings during the day, get clients, sign agreements, pick up projects, and then with my (then 50lbs) notebook at nights at the gas station work on these projects. About 2 years in and just barely starting to sustain myself with only design work, I got my first award, it wasn’t a big one, or a famous one, but it was the first, and from that moment on… everything changed... but the details of this chapter is for another day, or maybe for a book.

Over 20 years of this incredible and crazy ride, I still wake up every day excited for new challenges, continuing human behavioral discovery, and learning new things.